arnie@arnieweiss.com | Cell: 202.256.5738 | arnieweiss.com
Senior Video and Ad Tech Product Executive
Video Syndication and Distribution | FAST – OTT – MVPD – Web – Mobile
GLOBAL VIDEO AND AD TECH PRODUCT DEVELOPMENT AND STRATEGY EXECUTIVE; with a proven track record of innovation, inclusive team building, and relationship management in the United States, LATAM, EMEA, and Asia.
Core competencies include:
| ■ Content distribution for FAST, AVOD, SVOD, MVPDs, and VMVPDs. ■ Enterprise Ad Tech, Exchanges, and Programmatic Serving |
■ Cloud encoding, hosting, and distribution architecture■ UI/UX product design and development for Desktop, Mobile& OTT. |
| ■ Product development utilizing Agile, Discovery, SAFe SCRUM, Waterfall and Extreme methodologies | ■ P&L, product, and engineering advocacy and responsibility. |
| ■ Product roadmap and requirements documentation, development, and management (PRD, RFP, RFQ, SDL). | ■ Domestic and international content management, production, syndication, and distribution. |
Fizzi Mex 2017-Present
Chief Product Officer:
Spearhead the development of new and disruptive solutions for virtual linear and FAST channels in the US, Mexico, Latin America, Europe and Asia allowing for local and global distribution .
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- Architect new cloud based software solutions for virtualizing linear video channels for global content distribution.
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- Design and implement programmatic DAI advertising workflows for Freewheel, Google Ad Manager, Facebook Ad Manager, Amazon Ads, etc.
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- Create and establish the culture and environment for adaptive product teams and developers.
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- Lead geographically dispersed team of product owners and technical leads working 4 continents simultaneously.
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- P&L responsibility for product and technical development teams.
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- Evangelize products and company vision internally as well as to clients, partners, and investors.
Fusion 2015-2017
Head of Video Product:
Executive contracted to architect, develop and implement video product strategy and end-to-end workflow solutions comprising linear and digital video distribution, as well as, the architecture and development of international linear channels for the Univision and Disney owned cable channel.
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- Design and develop OTT apps for iOS, Android Roku, AppleTV, AppleTV 4.0, Android TV, Universal Windows Platform, XBox Sony Android IPTV, and Samsung.
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- Work with vendors to implement dynamic ad insertion (DAI) for social, mobile, and OTT platforms via Freewheel, DFP (Google Ad Manager), Facebook Ad Manager, Amazon Ads, etc.
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- Negotiate with MVPD, VMVPD, and SVOD providers (Comcast, Charter, Dish, ATT, Sony Vue, etc.) to onboard live, VOD, and TVEverywhere channels and content for subscribers.
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- Architect and implement linear to digital workflows for scheduling, syndication and distribution.
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- Implement automated content scheduling and publishing solutions for Facebook, YouTube, Twitter, Snapchat, etc.
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- Engineer new linear channels leveraging digital content and play out server solutions.
MyTVd 2013-2015
Senior Vice President of Product and Content Acquisition:
Provided product vision and leadership to front and back end product development teams, as well as, negotiated and managed international content acquisition efforts for multiplatform video startup.
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- Developed and defined UX and backend of MyTVd’s web, mobile and OTT offerings.
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- Drove creation of products utilizing HTML5, HLS, Java, MongoDB, and Python.
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- Created and defined detailed product roadmaps.
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- Negotiated content partner agreements and managed day-to-day relationships.
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- Developed proposals, requirements, and presentations for C-level stakeholders, content partners, and vendors..
Viacom International 2012-2013
Senior Director of Video Product Management (Content Syndication and Distribution): Product owner for all of Viacom’s digital video content distribution, monetization and syndication platforms across all brand sites and apps for web, mobile, TVEverywhere, MVPD and OTT partners globally driving the distribution of more than six billion streams annually.
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- Define product vision and roadmap for all syndication and distribution platforms, for: MTV, Comedy Central, VH-1, Nickelodeon, Nick Jr., Spike, CMT, and Game Trailers.
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- Negotiate deal terms and implement dynamic ad insertion (DAI) solutions empowering both mobile and OTT advertising via Freewheel and DFP.
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- Design syndication workflows and corresponding UX for driving enterprise wide usage across all digital video syndication and distribution products.
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- Spearheaded the consolidation of traditional linear and digital scheduling and distribution workflows to streamline LOE and timing required to service O&O, MSO, MVPD, EST, and VOD distribution partners.
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- Owned content distribution relationships with 3rd party distribution partners such as Verizon, Comcast, Charter, Facebook, Twitter, Google Currents, and Pulse.
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- Directed implementation and compliance of digital video closed caption requirements as mandated by The FCC.
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- Mentored and managed product and project staff, as well as a team of 23 developers on 3 continents.
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- Freewheel ad integration and end-to-end mobile video distribution (including encoding, server side ad stitching, 1st and 3rd party reporting including Omniture and Nielson) and delivery to mobile sites and apps for current and legacy iOS, Android, Windows, and Blackberry devices resulting in a 10x increase in ad fulfillment available availability.
AOL Inc. 2010-2012
Senior Video Product and Partner Management Consultant: Directed AOL’s engineering teams designing and developing VAMP (Video Asset Management Platform) to deliver content for mobile and traditional IP publication on all AOL/Huffington Post Media Group sites, as well as, syndication to OTT and 3rd party platforms reducing end-to-end encoding and distribution times from 2-3 hours to 3-5 minutes.
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- Spearheaded syndication to OTT, mobile, web, and marketing platforms via API and MRSS feed.
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- Design and execute the implementation of both Freewheel and AOL advertising platforms.
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- Owned partner relationships with content and syndication partners including Bloomberg, AP, Cambio, etc.
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- Migrate 400,000 assets onto new platforms for online, mobile, and OTT, distribution.
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- Developed and implemented video ingest, formats, branding, and management best practices for AOL Video Editorial and Content Teams to establish.
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- 200% increase in Streams (500 million) played per month year-over-year.
Education & Professional Development
Education
S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS – SYRACUSE UNIVERSITY, Syracuse, New York
Bachelor of Science – Producing for Electronic Media
Minor in Political Science – The Maxwell School of Citizenship
Relevant Skills and Platforms (Including but not limited to)
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- Cloud (EC2, AWS, Bitmovin, and Azure) encoding, storage, and distribution solutions for mobile, desktop, and OTT.
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- Freewheel, Google Ad Manager, Facebook Audience Network, Amazon Ads, Verizon Media
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- Live Remote Video Production and Management (25 years national network and cable experience)
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- JS (Vue, Node, Next, Webpack and Babel), Objective C, C#, PHP, HTML5, AJAX, MySQL (AWS Aurora)
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- Jira, Trello, Confluence, Slack, Github, Lucid Charts, Axure, Visio, MS Project, etc.